Independant Work

Blur - Parklife - Analysis:

• The video opens with a shot of a front door and a man being greeted with a window sales msn, this brings humour to the video and straight away shows the audience it is story like.
• The fish eye shot brings a sense of surrealism to the video although it also has reality tied within it.
• The lyrics and visuals match as the man says 'oi' as he directly looks into the camera.
• The running man and the kids loitering on the car also brings a theme of chilhood and fun to the piece.
• The car breaks down and smokes rises from the bonnit, this represents him as a lower class citizen,this is in contrast to his costume and therefore represents him as a kind of fake/liar.
• 'You should cut down on your pork pies mate get some exercise' represents as being funny man but also a kind of rude one.
• opens packed lunch in the car and snatches sandwich of the other man, makes him look un classy. 
• The lyric 'Parklife' is used and the camera focuses on a sign on the wall. 
• The video features typical british icons such as telephone box and a ice cream van.
• The video is made to look fun and colourful with the multicoloured umbrella routine.
• The band break the fourth wall throughout the video. 

Independant Work

Maroon 5 Ft. Wiz Khalifa - Payphone - Analysis:

• As the video starts Adam Levine the lead signer of Maroon 5 stands in front of a car on fire and a city that has been destructed. The mise en scene signify s a form of disruption to the city and his clothes have been destroyed by dirt and smoke showing he was part of it. He is wearing a vest top with his arms out to appeal to the female audience and represents a stereotypical boy getting into no good and creating chaos. 
• He goes to a payphone and when a girl answers the lyrics start by saying ''I'm at a payphone trying to go home all of my change I spent on you'' This shows there is a relationship between the visuals and lyrics. 
• Flashbacks are used of him working in a bank and showing an interest to a specific women letting the audience know it was her that answered the phone.
• A robbery within the bank occurs and everyone panics, The cuts become slower and Adam Levine remains calm and begins to help the women making him look like a form of 'Hero' which most young girls fantasies other and therefore makes him more appealing to that specific audience. Adam is the only person that begins to fight back in the bank and therefore once again symbolises him as a hero, He grabs the girl and runs showing he will not go on without her and makes the music video seem like a short film. 
• The lyrics ''I wish to be holding you like this'' are used whilst the couple begin to run away holding hands, this once again shows a relationship between the song and the visuals. A slow motion effect is used to make the runaway seem more dramatic. 
• The couple are chased by police even though they are the innocent ones, Adam then uses someone's car as a getaway whilst leaving the women behind showing he will do anything to protect her and make sure she's safe and reassures her.
• The car getaway is made more effective by using fast cuts which once again refers to a action film. Adam is made to look fearless which can be effective to again drawing in the female audience. 
• A notion of looking is used when Wiz Khalifa has a solo in a song, it isn't for long and he looks directly at the camera but with glasses on. 
• Towards the end Adam manages to escape a police chase which involved cars and helicopters. As soon as he exits the car it explodes causing panic throughout the audience and relief. He heads straight to the payphone and takes us back to the beginning of the video showing he done all of that for her. 

                                                                                                                                                                                                   

Independant Work

Coldplay - The Scientist - Analysis:

                    

• As the video begins, a close up is used of the man face and the camera slowly starts to zoom out. The notion of looking is used as he looks directly into the camera enabling the audience to feel part of the song. The man speaks the lyrics to the audience and therefore shows a relationship. 
• The man is wearing black trousers and a white top connoting dullness buy using very plain colours and therefore this combines with the lyrics as it is a emotional song.
• The video begins to go backwards and therefore shows there is some kind of narrative. The lyrics 'take me back to the start' is used and therefore matches the visual of the man going backwards in time.
• He carries on to sing about going back to somewhere and the audience are shown many different locations he has had to pass to get to where the video started, this shows the audience he has travelled along way from happiness. As the video gets closer to the end more natural and beautiful things are shown such as fields, the woods and high key lighting, this connotes the close he gets the happier he is. 
• A wide shot is used to show the man still walking back whilst a woman lays still on the ground, because of the use of the rewind/time lapse it shows the woman is dead and this is the moment he wanted to go back to maybe to prevent it.
• He goes all the way back to before a car crash and when him and the woman were together showing that was when he was at his happiness point. It shows he has finally got back to start and therefore the visuals and lyrics match. 

Lesson 2 - 14/09/12

In todays lesson as it was a short one we decided to just analyse one music video. I found analysing the music video was very informal and helpful as it helped to to carry on developing my analysis skills. It showed me how different music genres hold different codes and conventions within their video as they all appeal to separate audiences. It also showed me an example of how all videos don't completely match up to Goodwin's theory. 

Coldplay - Paradise - Analysis.

• Holds up words on cardboard in sync with lyrics.
• Shows a live performance - Genre characteristics.
• Located in London and symbolises some form of poverty and hows he escapes it.
• Notion of looking as the man in the elephant costume looks directly at the audience.
• Shows the difference between fantasy and reality and how their joint (Paradise).
• Made to look like a short film
• Maybe referencing 'Madagascar'.
• Animalisation.
• Mentions a girl but the visions don't match.

Lesson 1 - 13/09/12

What is the point of a music video? 

• To create a recognisable image that will appeal to a target audience.
• Marketing tool for the Artist/Band. 
• To increase airplay of the song,
• It creates more interest within the album.
• Sells Singles/Albums and the Artist.

Media Theorist:

• Andrew Goodwin

Andrew Goodwin was a media theorist in who wrote about music videos and suggested that basically all of them follow certain rules/ codes and conventions.

The Codes and Conventions:

1. The record company's demand for exposure of the artist will mean a lot of close-up shots of the singer/band.
2. There will be a relationship between the music and the video
3. There will be a relationship between the lyrics and vision. 
4. Genre characteristics will be shown for example rock music videos show live perormances, hip hop videos show images of wealth and a 'gangster' lifestyle and boy bands will feature dance routines.
5. There will be references to the notion of looking, for example - TV screens, mirrors and people looking at the audience. (Voyeurism)
6. The video will include some form of a inter-textual reference.

Ways to analyse a music video: 

• Performance
• Narrative and other visual elements
• Genre characteristics
• Cinematography
• Mise en scene
• Editing
• Notion of looking
• Intertextual referencing 

A lot of the above will overlap, it will be easier to analyse the video chronologically.

Jay Z- 99 Problems - Analysis

• Scopophillia is not used that frequently therefore the visuals are portraying a relationship to the song. 
• Shows a typical 'thug life' through the use of narrative and genre characteristics - Hip Hop.
• Close ups of street signs to create awareness of the location.
• Relationship between visuals and lyrics ''I got 99 problems but a bitch aint one'' zooms into a woman.
• Jay Z always features a notion of looking as he looks directly at the audience.
• Relationship between lyrics and visuals 'Talks to the lord'' Zooms into Jesus.
• Hip Hop genre shows typical characteristics; graffiti, police, criminality, style, chains around neck, baseball caps, big jacket, baggy jeans, derogatory treatment towards women 'Bitch' -focusing on a dog and then cuts to a woman, women in bikinis, illegal dog fighting, prison fences, set in Brooklyn, run down, basketball courts, balaclavas, gun shoots, murder, street dancing. 
• The black and white effect represents a ghetto style and maybe contradicting old American films that make everything seem perfect - The American Dream. It also creates a more dull and run-down effect.