Lesson 2 - 14/09/12

In todays lesson as it was a short one we decided to just analyse one music video. I found analysing the music video was very informal and helpful as it helped to to carry on developing my analysis skills. It showed me how different music genres hold different codes and conventions within their video as they all appeal to separate audiences. It also showed me an example of how all videos don't completely match up to Goodwin's theory. 

Coldplay - Paradise - Analysis.

• Holds up words on cardboard in sync with lyrics.
• Shows a live performance - Genre characteristics.
• Located in London and symbolises some form of poverty and hows he escapes it.
• Notion of looking as the man in the elephant costume looks directly at the audience.
• Shows the difference between fantasy and reality and how their joint (Paradise).
• Made to look like a short film
• Maybe referencing 'Madagascar'.
• Animalisation.
• Mentions a girl but the visions don't match.