Wednesday, 3 October 2012

Final Music Video Brief

You have been asked to devise and make a promotional music video for the new act detailed below. As a new act, the record label is keen that this first release appeals to a wide audience and establish an image that is both recognisably unique and appealing to their target audience. With this in mind, their first release will be a cover version and will be used as a platform for future, original releases. The record label is happy for this release to be any of the three songs listed below and would like you to choose which ever one you can make a dynamic promo for, as a key thing is to get them exposed.

Band Name: Young Mistakes

Billy (21) Adam (19) James (21) are 3 young middle class boys that came together at their hometown in surrey when they were in the middle of their secondary school years. They are a fun, carefree band that do not take themselves too seriously, which combined with their talent and really managed to appeal to a teenage audience. After performing a few gigs in London, they reached out to a London record label and were successful because of their young, unique style.

Sound: ‘funky pop with a indie undertone’
Music ideology: ‘it’s not about the fame, it's about doing what you love’
Influences: Blur, Pulp, Queen, Supergrass.
Likes: gigging, girls, chilling, music festivals, laughing, eating and partying hard.
Dislikes: people that don't know how to have a laugh, spots, Lady Gaga.

Chosen Song: Supergrass - Alright

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