Digipak Brief

ABOUT

Three young boys from Surrey known as 'Young Mistakes' are in need of a sharp, simple but unique Digi-pak for their brand new single 'Alright'. Billy, James and Adam are three boys that have always had a passion for music, almost like they could not live without it. They have come out fighting in the industry after performing in a few pubs and gigs and want to be able to tackle others artists out their and show what PURE talent is all about. They   are the indie type with their skinny jeans and converse but remain far from being pretentious and respect everyone's opinions. Their three young boys, they are going to want to have fun and go out to drink booze and get girls but that is what everyone likes about them, their not fake and will never let the media change them. 

Please feel free to check them out on these following websites:

Facebook :YoungMistakes_Official

Twitter: @YoungMistakes_Official
www.YoungMistakesOfficial.co.uk

TARGET AUDIENCE

The target audience for our digipak is something we would like to stay the same as the bands target audience which is 18-25. You could possibly include some hints to attract older citizens such as mothers, fathers and guardians for when it comes to times such as birthdays and Christmas and would like to consume the digipak for their children. The bands fans are very similar to the band and will be able to get involved with the band more than other artists commit their self too. Due to the similarities our target audience will be the type that also live and breathe music. They will be consistent in buying albums instead downloading as music is extremely sentimental to them. They will be hardcore gig attenders and enjoy horror films mostly. Dark colours will probably appeal to them most but we need something that is going to stand out and not look too hardcore and sad. 

REQUIREMENTS

The things we definitely want included on the digipak is the bands logo on the cover. The logo consists of a black circle with a white head silhouette  We want the logo to become remember-able and known around the world. Its a unique logo and is very eye catchy already but I feel it need to be made more relevant to the video and more bright. The logo is extremely significant as you cant actually see what the band looks like ( we want them to be sold on their music and not their looks). There must be all five track names on the digipak which are: Alright, Numb, Escape My Legacy, Leaving and  We're Young. Inside it is essential that their is a picture of the band members (either individual or together I don't mind) but we want the audience to be able to relate to the band and want to get to know them, they can't do that if everything is a mystery. A competition would be nice as it will open up more options for the consumers, you can decide what it is. Our record label is 'Island Records' and we would like their logo feature on the digipak, it will make the audience aware of other artists they have managed and possible attract them to our band as we are very similar in some ways. Finally, if possible could you make references to a dark blue colour, this will relate to the mise en scene within the video and signify the lead singer.