Evaluation

Recorded Feedback After Screening Of Video

Audience Feedback

Here is some audience feedback we received after posting our final video on 'Facebook'. The feedback and comments we received were very complimentary and positive and therefore taught me and Maddie how the production of digipaks and first screenings are key to its success as you constantly notice corrections until it is perfect.

Final Music Video

Feedback and Plans - 21/03/13

After presenting our music video to the class we realised how our location are good but maybe too much of the same and not a wide enough variety. We received comments such as 'you see the brick wall and wait for something to happen and nothing does' and this has therefore convinced to shorten our shots and make them more fast paced. We are going to be making the band look more fun and adventurous by filming in a arcade/cinema to get a real fun and friendly ambaince. We have realised how the bands personality is not being represented as much as we truly wanted it to be and therefore by including pub locations as well as bowling it will make it more relatable and interesting and also make the performers (mostly adam) more comfortable in front of the camera and this therefore will make it look more natural.

Audience Feedback For Poster

Final Digipak

Final Poster

Digipak Brief

ABOUT

Three young boys from Surrey known as 'Young Mistakes' are in need of a sharp, simple but unique Digi-pak for their brand new single 'Alright'. Billy, James and Adam are three boys that have always had a passion for music, almost like they could not live without it. They have come out fighting in the industry after performing in a few pubs and gigs and want to be able to tackle others artists out their and show what PURE talent is all about. They   are the indie type with their skinny jeans and converse but remain far from being pretentious and respect everyone's opinions. Their three young boys, they are going to want to have fun and go out to drink booze and get girls but that is what everyone likes about them, their not fake and will never let the media change them. 

Please feel free to check them out on these following websites:

Facebook :YoungMistakes_Official

Twitter: @YoungMistakes_Official
www.YoungMistakesOfficial.co.uk

TARGET AUDIENCE

The target audience for our digipak is something we would like to stay the same as the bands target audience which is 18-25. You could possibly include some hints to attract older citizens such as mothers, fathers and guardians for when it comes to times such as birthdays and Christmas and would like to consume the digipak for their children. The bands fans are very similar to the band and will be able to get involved with the band more than other artists commit their self too. Due to the similarities our target audience will be the type that also live and breathe music. They will be consistent in buying albums instead downloading as music is extremely sentimental to them. They will be hardcore gig attenders and enjoy horror films mostly. Dark colours will probably appeal to them most but we need something that is going to stand out and not look too hardcore and sad. 

REQUIREMENTS

The things we definitely want included on the digipak is the bands logo on the cover. The logo consists of a black circle with a white head silhouette  We want the logo to become remember-able and known around the world. Its a unique logo and is very eye catchy already but I feel it need to be made more relevant to the video and more bright. The logo is extremely significant as you cant actually see what the band looks like ( we want them to be sold on their music and not their looks). There must be all five track names on the digipak which are: Alright, Numb, Escape My Legacy, Leaving and  We're Young. Inside it is essential that their is a picture of the band members (either individual or together I don't mind) but we want the audience to be able to relate to the band and want to get to know them, they can't do that if everything is a mystery. A competition would be nice as it will open up more options for the consumers, you can decide what it is. Our record label is 'Island Records' and we would like their logo feature on the digipak, it will make the audience aware of other artists they have managed and possible attract them to our band as we are very similar in some ways. Finally, if possible could you make references to a dark blue colour, this will relate to the mise en scene within the video and signify the lead singer. 

01/03/13

CHANGE OF PLAN

After thinking about our future plans for filming time lapse, we realised it may not actually be positive and may effect our music video in a negative way as it will not look as professional as we thought. We have now decided that we are going to represent the bands lifestyle a bit more in the video by including pub locations and possibly bowling. We want to allow the audience to relate to our video and give them an urge to do things that the band do, by doing this it brings the band closer to success through what we hope could be a positive buzz. 

Poster Analysis

• 'Throw your bombs and your blows' is in bold writing and is one of the things you notice, this catchy slogan is very significant to the music video. 
• Artist placed in the centre in costume related to music video. 
• Depth of field, blurred background - Artist is the most important. 
• Artist name in bed and one of the only 3 things that is in yellow - eye catching. 
• Song name and release date
• Website for the artist - publicity. 

This music video poster is extremely simple but very eye catching. Including a slogan which is lyrics from the song is very unique and hard for people to forget. Katy Perry is being represented as a strong woman in this due to the narrative within the music video when she joins the army. This makes mainly women the target audience of this song as there is nothing extremely sexual about Katy Perry in this image. The gold stars are obviously a representation of power and success. 

Conversation On Progress - 14/02/13

Bouncing Ball - 12/02/13

The bouncing ball shooting was most probably the hardest so far. It was hard to be able to bounce the ball and get the shots we actually wanted in the space it took for the ball to go up and come back down. After many attempts and re-consideration we did manage to make the shots the best that they can be and after careful editing made it completely in sync with the music.

Bathroom - 05/02/13

I feel the bathroom shots was our best location for lighting so far. It released a natural element for the band as the mise en scene and lighting combined together and gave a really holy/pure ambiance. It showed the side of the band that only gets seen when the band members are on their own and in this case Billy. Its significant to their characteristics as individually they are the perfect kids that their parents like to see for example when they get up in the morning, but when they are together they go wild and just want to have fun. No shooting problems occurred within this location except lack of space and not being able to follow the specific story board camera angles.

29/01/13

After losing our work I had to re edit the parts of the video we had already filmed. There are gaps within our piece as we have had to film different location due to the weather not being in our favour and therefore could not do it in chronological order. We spent an hour on the editing and now need to prepare ourself to shoot some more locations to link the parts we have edited together.

When editing we realised that it was a good thing that we filmed some  'back up shots' as there were cuts that didn't combine well together and by putting the 'back up shots' in between these shots the cuts worked much more smoothly and generally better. Due to this it has made us realise for the future that when filming in certain locations we should always get more shots than we need to just incase things don't go to plan. 

Band Logo

Final Band Members

We felt that these would be the final band members as myself and the other two boys came together nicely as we share a unique chemistry on and off the camera. We created a audition process in which we photographed a load of different boys who wanted to be in the band and chose the most realistic band profile with a connection. Myself, James and Adam suited the most and complimented each other well and due to the age range being similar we could really appeal to our target audience. 

Album Art

Is your digipak really going to sell?

During this lesson I learnt about what it takes to make a good digipak and what i will have to apply to my own to make it sell. I was taught about the codes and conventions of a digipak and they mainly revolve around identity through the us of the print and web design. You have to try and find away to communicate to your audience what the album holds including references to your actual music video i.e. colour, Mise en scene, location shots. The power of the typography on your digipak is very significant as it can not just be random or to stand out but must hold some kind of relevant ideologies to the artist.

Within the lesson we also looked at this famous image created for 'The Rolling Stones' which is incredibly simplistic and very appealing to its target audience and rock genre lovers. It can be questioned what made this image so iconic due to its simplicity of including only a tongue and face joint together using just three colours but it has stayed in the mind of millions for years. The success of this image was determined fully by the graphic designer as it can hardly be related to the Rolling Stone band members so due to such great his great thoughts and design this album cover contributed to selling even more records. 

17/01/13 - Woods

Although the weather was around - 3 degrees there was a bit of sunshine so we decided to get the woods shots whilst it lasted. We managed to get all the filming done including some extra shots in case there were some gaps in the final piece. We felt the shooting went well but there may have been a shaken camera in one of the shots. We will have to see what we can do with it otherwise we will have to re shoot another day. Other than that we are happy with all the final outcomes and getting more excited to edit it all together.

15/01/13 - Bedroom

Today we went to my house and managed to film all of the bedroom shots. We decided to get the bedroom shots done first as it involved filming with an animal and this meant it would have carried much more complications than the other location. Although we thought problems would occur, the shots ran very smoothly and very successfully. I took lead of the Mise en scene whilst acting within this filming and Maddie was in charge of the camera work. Due to me being the main actor I won't be able to do much practical work until it comes to the editing which i enjoy the most.

Test Shots

Whilst starting to film we realised we didn't have all the props we needed and the weather was not ideal. Towards the end of some of the shots my team member Maddie suggested putting them on our blog as test shots, so we thought we should include her saying it. Whilst doing this we edited the test shots on final cut pro and overlapped Maddie's thoughts with the sound of the bouncing ball.

Location Shots

Band Auditions

13/12/12

We have had to rearrange our shooting schedule and pushed it back a week due to the weather not being what we desired for our shots. We have spoke about this problem and whether it will effect us for the future and decided that we will not lose time on our editing as long as we work around the weather and get all inside shots done such as in the house, bathroom or even the night shots on the bridge. Today was a minor set back but me and Maddie now feel a lot more confident with out shooting plans after our discussion and will be on track to finish on time as long as we remain organised and get the outside shots as soon as the weather is looking good.